April Dinwoodie

As a brand communications and marketing professional, April Dinwoodie has developed a deep and practical understanding of diverse consumer groups and socioeconomic segments.  Passionate about how people experience and interact with brands, April has honed her skills both as a full-time executive as well as a senior-level consultant, giving her a unique perspective and the ability to strategically and gracefully navigate dynamic environments.

As a senior level executive, April has been a leader within the marketing and communications departments of some of the most recognized fashion retail companies and brands including: Nine West Group Inc., Kenneth Cole Productions Inc., J. C. Penney Company Inc. and JetBlue.  April has lead teams of talented individuals to launch brands such as Liz Claiborne exclusively at J.C. Penney, host large-scale events to engage customers and media such as the 84th Academy Awards Fan Experience and to activate network television integrations with entities such as The Ellen Show.

On the agency side, April has worked with Fleishman-Hillard and Ruder Finn on campaigns supporting brands such as; Gerber, Subway, and Cingular Wireless (AT&T).  Keenly aware of the ever-evolving communications landscape and the critical importance of message consistency, April is always thinking holistically about the bigger picture.  While at Ruder Finn, April championed a web-based teen anti-violence campaign (“Love is Respect”) for The Texas Council on Family Violence.  The campaign helped to increase engagement and web traffic by 83% and garnered a WEBBY award for Activism in 2007.


Professional 

Corporate Brand Publicity

JCP Fan Experince at the 84th Academy Awards

April lead the JCP Brand Publicity team in creating a one of a kind experience with movie fans from acrossthe country and around the world.

JCP Matters of Style Influncer Activations

April the JCP Brand Publicity team to launch a specialty store for big and tall men. 

The Foundry Big & Tall Supply Co.

April the JCP Brand Publicity team to launch a specialty store for big and tall men. 

 

Dew Tour Vegas

April lead the JCP Brand Publicity team bringing their Dew Tour sponsorship to life.   

 

Fashion Previews and Editor Engagement

April and her Brand Publicity team created unique opportunities to showcase JCP brands and products for key influencers and editors.